These 4 Questions will simplify for Client & Employee Gift-Giving!
You’re just in time! Set yourself up for stress-free success this holiday season by planning ahead on your client and employee gifts. While some gifts can be rush-ordered, to maximize your choices and avoid last-minute fees, we recommend placing your Christmas order 4-8 weeks in advance – close to 8 if you’re looking to personalize our most highly sought-after items!
With tens of thousands of gifts and colors to choose from, how will you find that one perfect thing? It’s a big job, but lucky for you – Reno Tahoe Promotions is here to help! Keep reading for our top 4 questions to ask to simplify your gift-giving choices and holiday season!
What’s Your Demographic?
The best gift is one they’ll actually use. Again and again. Year after year.
To figure out what this means for your VIP clients and staff, ask yourself, who are they? Not just their ages, but their preferences and stages of life. Do they prefer practical gifts? Luxurious fabrics? How do they shop for themselves? Would they prefer gifts they’ll use by themselves, or with families? For example – younger clients and staff may prefer better-quality brands they might not always buy for themselves. Think Carhartt jackets and Stanley engraved flasks. Alternatively, your second-homeowner clients might prefer Tahoe-branded accessories, like beanies decorated with both your logo and a lake silhouette. Gifts like these are practical in the mountains and serve as conversation-starters down the hill. For families, opt for larger backpacks that hold extra gear and snacks to share!
What are their Hobbies?
According to a recent gift-giving survey, one of the most important aspects of gift-giving is selecting gifts that reflect your audience’s hobbies. 77% of employee gift-recipients say that receiving gifts that match their interests is what’s most important for them.
Fortunately, here in the Tahoe-Truckee area, picking gifts that match our clients’ and employees’ hobbies is a breeze. Most of us moved here for the same reasons: access to nature and the amazing variety of outdoor adventures our towns have on offer! Give athletic-quality cold-weather accessories, like hats and touch-screen gloves, and just about everyone on your list will feel that you know what they’re all about! Or, get a bit more specific with ski-friendly gifts. Screen printed wax and scraper sets are a fun way to ring in the snow-sports season. They give well on their own, or pair well with winter apparel and other higher price-point items.
How to you see your brand?
Selecting your holiday gifts is a great way to say thank you to all your VIPs while sharing a little something about your brand. Stop and think for a moment: how do you position yourself? Are you energetic and fun? Offering high-end customer service? Trendy and modern? Or the most eco-friendly option in your niche?
For most gift categories, Reno Tahoe Promotions offers gifts to match the look and feel of just about any brand. For example: insulated bottles have always been among our best sellers. Take a look at the four drinking vessels above. What type of company gifted each of these products? And which bottle feels most true-to-you?
What’s your Budget?
It needs to be said: some of our companies have bigger budgets than others. For many of us, our budgets reflect the lengths of our gift-giving lists, as much as other factors. When you’re giving to a smaller crew, name-brand winter-wear, like these North Face jackets and Burnside flannels, are a great way to go. In contrast, with bigger teams you may be more inclined to give lesser-known (yet still excellent quality) sweatshirt and tee shirt makes. Either way, the decoration is what matters most: add a full-back screenprinted design (in 1 color, or many) that represents your company, your season, and your appreciation for your crew. Add a personalized note thanking them for sharing their year with you, and you’re set to go for Christmas!
It may feel early, but September and October are the best time to plan out your employee and clients Christmas gifts! When you start brainstorming early, you maximize your options and avoid the hassles of rush-ordering and quick-gift wrapping. Ask yourself these 4 questions, or give us a call! We can’t wait to help you brainstorm Christmas gifts ideas and get started on your order.